Our products
FreedomSpritz
FreedomSpritz – our unique line of non-alcoholic cocktails specially designed to support individuals in their fight against opium addiction. These refreshing cocktails are enriched with natural ingredients that promote mental health and help reduce cravings for opium.
FreedomSpritz has been developed in collaboration with health experts and addiction specialists, ensuring that our cocktails are not only delicious but also have a positive impact on your recovery.
Marketing mix
Product:
FreedomSpritz is a line of non-alcoholic cocktails specifically designed to help people overcome their opium addiction. Key features of the product are:
- Natural ingredients
- Variety
- Health-oriented
Price:
The price for FreedomSpritz must be accessible to our target group, which is why they are competitively priced compared to other premium non-alcoholic drinks, and not too expensive so that it is attractive to consumers looking for healthy alternatives.
Another important aspect are discounts for recovery groups or special offers in catering outlets to boost sales and make the product more accessible to people in recovery.
Place:
FreedomSpritz should be offered in strategic locations to maximise visibility and accessibility. First, they should be available in cafes, restaurants, and recovery centres, where people can enjoy the cocktails together.
In addition, they should be available in supermarkets and through online shops so that consumers can also purchase the product at home.
Promotion:
To promote FreedomSpritz effectively, a strong communication strategy is being applied. First, it works with influencers through social media platforms such as Instagram, Facebook and TikTok. They are used to spread the message of recovery and well-being.
In addition, partnerships are again formed with addiction clinics and recovery groups to introduce and promote the product. FreedomSpritz also organises events where consumers can taste the cocktails and get information on the benefits of alcohol-free alternatives in the fight against addiction.
Lanterns
Divida offers a unique collection of handcrafted lanterns made from eco-friendly materials, created by skilled local artisans. Each lantern showcases Divida’s rich culture and is designed to be released into the sky during the annual festival on December 16th, creating a magical experience for everyone.
Our lanterns are crafted with care, reflecting their cultural significance, and are available in various sizes to suit different budgets. Enjoy the beauty and meaning of Divida's lanterns while supporting local artisans!
Marketing mix
Product:
Divida is known for its beautiful handmade lanterns. These lanterns are made of environmentally friendly materials, which is very important because they go into the air. They are available in different sizes and colors and each one is made carefully by local artisans. The lanterns reflect different parts of Divida’s culture and they are part of the annual lantern festival on the 16th of December. During this festival, people release the lanterns into the sky. This connection makes them meaningful for locals and for visitors.
Price:
The lanterns are priced higher due to the skill and care involved in making each one. Their cultural importance also plays a role in the pricing. However, there are several sizes available, which means that customers can find options that fit their budgets. Discounts are offered for those who want to buy many lanterns, especially during the festival.
Place:
Customers can buy these lanterns in several ways. They are available online through a dedicated website. You can also find them at local craft shops and markets. In addition, visitors can purchase them directly at festival events.
Promotion:
To promote the lanterns, a digital marketing campaign uses colorful images and videos of the festival. Social media helps to reach a wide audience. Collaborations with travel bloggers and influencers also spread the word about the festival and the unique lanterns. Around the 16th of December, special offers are available, like “buy one, get one free”, and there are also discounts for personalizing the lanterns.
Our service
With Divida’s addiction problem, we decided to create Greenhaven. A terrarium rehab facility, where people can go to find a new path to recovery.
The idea is that people go to this gigantic greenhouse and stay there for a few months. In this big inside dome, they must grow their own vegetables and fruits, build their own shelter, care for animals and their team members and in general just provide for themselves.
This service is very therapeutic and helps people reconnect with nature, other people and themselves.
Greenhaven
Marketing mix
Product:
Greenhaven is a unique terrarium-style rehab facility designed to help individuals struggling with opium addiction reconnect with nature, others, and themselves. In this large greenhouse dome, residents spend several months growing their own food, building shelters, caring for animals, and supporting their peers in a therapeutic, self-sustaining community. Guided by experts who closely monitor their progress, residents embark on a journey of personal growth and recovery. Before leaving Greenhaven, each participant mentors a newcomer, fostering mutual support and resilience. Post-exit, they continue to receive follow-up care to reduce the risk of relapse and ensure long-term success.
Price:
This service would be free because of healthcare reasons. Divida is helplessly trying to get rid of this addiction problem, so by making this rehab facility free they hope to attract a lot of people. However, this is only for citizens of Divida. If you are not a citizen of Divida you do have to pay for the program.
Place:
There are different Greenhavens in Divida, they are all located in a quiet area. These areas are in the parts of Divida where no one lives, so there’s never any distractions from the outside.
Promotion:
Greenhaven would be promoted by partnerships with the government, the queen and king and other healthcare organizations. There will be national campaigns promoting this helpful service.